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Buy local. Those words mean so much to an independent shop owner, especially now more than ever. Put your dollars back into your Jacksonville community with a stop at these four independent shops you’ve likely never heard of. The secret is out. One, two, three… go!

San Marco Books & More

If you haven’t already heard of San Marco Books and More, it’s a good thing you are discovering it now. This local gem is one of Jacksonvillle’s long-standing independent bookstores, first opened in 1972. Today, the book store is still a family-centered operation, which makes it feel that much more cozy and inviting when stepping into the quaint store. Offering an enlarged stock of books including fiction, non-fiction, children’s books, history, and more, there’s truly something for everyone at this Jacksonville staple.

Jane Doe Boutique

Jane Doe Boutique is your one stop (personal) shop(per) experience in Jacksonville! This unique women’s clothing boutique offers items you won’t find anywhere else in town, along with gifts, handbags, jewelry, and scarves. You can discover your own style with the help of one of the in-store personal shoppers, who can help you curate your ideal clothing and accessory collection. Give your closet an overhaul with a stop at Jane Doe.

Avondale Gift Boutique

It all started in 1983, when owners Eddie and Bette’s idea of a shop filled with trinkets and treasures created by local artisans came to life as Avondale Gift Boutique. Located in the charming Shoppes of Avondale, Avondale Gift Boutique serves as Jacksonville’s go-to gift shop, carrying the latest, greatest, and most unique products, before you see them anywhere else.

Rusted: A Vintage Market

What originally started as a group of people who got together to sell old things, Rusted: A Vintage Market has grown into a full market and vendor space, with each vendor bringing their own particular style to the vintage store. With everything from furniture, to decorative items, to pieces that have been restored and given an extra chance at life, the goods you’ll discover at Rusted are worthy of perusing through.

Spend your time and dollars by visiting one of these four independent shops in Jacksonville, Florida. For more shopping tips and tricks, visit our blog.