Health and fitness is for everyone. Rather than picturing exercise as something that’s only for people of a certain age who are in elite physical condition, a few companies are eliminating barriers to better health by encouraging people to be happy being themselves while pursuing the forms of activity they like. Here are four companies leading the charge in creating a new vision of health.
Dove has masterfully transcended their nominal role as a skin care company by sharing powerful, uplifting messages that are expanding our views of beauty, health, and strength. Their heartrending Real Beauty Sketches campaign offered a poignant illustration of the unique beauty we see in others and the lack of grace we show ourselves. The Real Strength campaign for Dove Men+Care subverted traditional hypermasculine stereotypes to present a new vision of strength based on vulnerability and selflessness. Most recently, the Reverse Selfie campaign has been drawing attention to self-esteem issues caused by social media and encouraging us to have conversations about authenticity and body positivity with our young people. We look different. Health looks different. And Dove is helping us to be OK with that.
You may have heard of them, but let’s give credit where credit’s due. As one of the most visible and influential brands in the world, one whose reputation is built around embodying what’s cool, Nike has a lot of sway, and it could be used any number of ways. Flip through the Nike Women Instagram account, and you’ll see they’ve chosen to use their powers for good. With their plus-size bra campaigns and plus-sized mannequins, maternity photoshoots, and the way they include diverse models of different shapes and sizes, Nike is pushing athletic apparel to a place where it will work better for everyone.
Need to get pumped about women’s fitness? Check out Athleta’s Power of She campaign. Not only is this activewear brand showing that strength and health looks different for all of us, but they’re putting their money where their mouth is with the Power of She Fund, which helps to make healthy, active lifestyles more accessible for women and girls. Their inclusive mission shows up in the clothing line too: They offer a range of sizes and fits, including an extended line that runs XL through 3X, with regular, tall, and petite fits. Their All, Powerful ad shows that Athleta is committed to fostering a new image of women’s health with apparel that fits a range of shapes and sizes.
A newer name in activewear with a lot of brand power among millennials, prAna is making conscious choices about inclusive fitness to match their commitment to ethical sourcing. Designed by active women, their women’s collection reflects a woman’s expertise in the fit and offers a range of sizes up to 3X. With their models, prAna shows a range of body types and ages, importantly representing seniors as part of the fitness world, too.
For more tips on health and fitness brands, plus ways to stay active in and around Pooler, make sure to check out the Olympus Carrington blog.